By Roger Avila:
The best SEO strategy isn’t just about building backlinks. If you want your enterprise to dominate organic search, you need an ironclad off-page SEO strategy.
Off-page SEO encompasses any tactics beyond your direct control. That includes everything from guest posting to social-media marketing. These off-page strategies can boost your website’s relevance, authority, and trustworthiness.
Link Building
As many SEO experts and marketers know, backlinks and SEO performance are two of the most important off-page SEO factors. They act like independent "votes" for your website, letting search engines know that your content and SEO performance are worth considering for results pages.
This is a classic off-page SEO technique that can bring big rewards. Research your competition and create content that is unique and valuable—this will encourage people to share and link to it.
Video Marketing
Video marketing is a key off-page SEO strategy for businesses looking to improve their search-engine rankings. Video is a highly engaging type of content that can help drive traffic and increase conversions.
When producing video, it’s important to have your audience’s needs in mind. It’s also a good idea to use keywords in your video titles and descriptions.
Another tip for video marketing is to include a transcript on the page where the video is posted. This will help search engines understand what the video is about.
Social Media
Creating content that is shared widely on social media can be an effective off-page SEO strategy. This can help drive more traffic to your website and improve your search-engine rankings.
Large brands can achieve some categorical dominance in organic searches, but they need a robust off-page SEO strategy to keep their rivals at bay. This means intent-aligned, full-funnel content and a robust link-building campaign.
Sharing infographics on social media is a great way to get more backlinks. This is because each time someone shares your infographic, it also generates a backlink to your website.
Influencer Marketing
Influencer marketing uses celebrities, athletes, and other influential individuals to market products and services. This strategy is an effective way to reach a large audience and increase brand awareness.
A reputable influencer with a substantial social following can boost your SEO results and increase your site traffic. However, it’s important to select the right influencers for your campaign. It is also essential to develop relationships with media members.
Blog Commenting
Large brands might have a hefty Moz domain authority and a comprehensive, intent-aligned, full-funnel content strategy, but they’re going to need a stout off-page SEO game in order to dominate organic search. Otherwise, smaller disruptive brands will nip at their heels with a better social-media footprint or backlinks.
For example, blog commenting is one of the best off-page SEO strategies that can help you build a healthy relationship with the author and the audience of a website by posting value-added messages. But you must avoid spamming, as it can get your website penalized by Google.
Forums
Digital marketers need to use a lot of different tactics to optimize their websites and attract organic traffic. However, the off-page SEO strategies that really matter are the ones that build trust and create a strong brand reputation.
Avoid keyword-stuffing in your titles or content, as search engines are smarter than ever. They’re designed to recognize and penalize content that’s unnaturally stuffed with keywords. Instead, try to create useful and valuable content that will attract readers and earn natural mentions.
Guest Posting
Whether search engines change their algorithms or not, off-page SEO will always matter. That is because businesses need thumbs-up from visitors and linking fellows, and they need to be present in a digital space that constantly weighs their value against competitors.
Guest posting is a great way to increase brand visibility and establish relationships with other webmasters. When done correctly, it can also help your company establish itself as an expert in its industry and generate organic traffic over time.
Blog Directories
Digital marketers often neglect off-page SEO practices in the pursuit of more traffic and higher search-engine rankings. But if they want to compete against disruptive smaller brands, they’ll need an ironclad off-page SEO strategy.
One of the best ways to do that is by submitting their blogs to directories. These sites offer high-quality backlinks and help boost a blog’s domain authority (DA). The more DA a blog has, the better its chances of ranking in search engines.
Press Release Submissions
Press releases are a great way to get your content in front of a huge audience. They can also help you build backlinks and drive traffic to your website. However, it is important to choose high DA sites for press release submissions.
Off-page SEO is a crucial component of any digital marketing strategy. It's about optimizing your brand across a wide range of credible sources to show Google that your content is relevant, authoritative, and trustworthy.
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Roger Avila is an SEO Manager at JetRank, an SEO company based out of sunny San Diego, CA. Other than SEO, Roger enjoys traveling, coffee, and listening to business books.